Dick Norton Campaign
Goal: Win a five-person primary and general election mayoral campaign for the City of Green, Ohio
Solution: Simultaneously increase name recognition while framing the debate on mayoral responsibilities. Conduct a statistically accurate poll to determine campaign message and implement through multiple tactics including fundraising, flyers, mailers, campaign web site, letters to the editor, absentee ballot program, letter writing program and public events.
Results: Won five person primary with 45 percent of the vote and won general election by 10 percentage points.
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