| implementation and engagement

The Impact Group implements a comprehensive, four-phase plan that takes into account a number of variables and ensures the success of your communications program.

Phase One – Planning

• The planning phase will review your current communications outreach and offer best practices to meet the needs and desires of your audience. The Impact Group realizes consumers, citizens, visitors are motivated by their needs, not your needs. Our strength is in identifying your target audiences’ needs and linking those needs to your communications outreach goals. We will work with you to identify objectives and goals, messaging and determine action items.

Phase Two – Development

• During the development phase, our creative graphic design team will create initial design options for selected communications components and work with your administration to create powerful impressions that motivate your audiences to specific action.

Phase Three – Application

• During the application phase, we begin promoting the new communications outreach program through various media outlets and create excitement among residents and elected officials. With the proper components now in place, your administration can begin communicating your constituents more efficiently, effectively and with a measureable impact.

Phase Four – Evaluation

• The Impact Group will put in place a variety of measurement and evaluation tools to ensure your communications outreach is fulfilling its designated purposes. Whether monitoring web traffic on your new municipal web site or completing citizen surveys, The Impact Group will continue to evaluate your communications outreach and recommend.