| political intelligence
The Impact Group’s philosophy on running successful political campaigns is to operate from a point of intelligence. To do that, a complete understanding of your district to determine voter cues is required. The Impact Group can put these essential elements of intelligence together for you.
A. Demographic Research (Ask about our Voter Behavior Analysis deliverable)
A study of the characteristics of the given voting electorate, including the population size, growth, education, gender, race, ethnicity and other factors.
- Critical differences exist in every voting population
- These characteristics can be merged so key groups can be examined within a voting electorate
- Members of the same public have similar interests
- By discerning the interests of the different groups of people, modern campaigns can predict motivating factors for behavior
*demographic research seeks to find relevant electoral groups that define the population
B. Prior Electoral Targeting Data (Included component of the VBA deliverable)
Prior Electoral Targeting Data is crucial for contemporary campaigns for three reasons:
- Uncovering motivations behind an individual action can be a difficult task
- Prior Electoral Targeting Data allows us to make accurate decisions about motivation on an aggregate level
- To most accurately predict voter behavior in the future
This logic allows campaigns to determine:
- How many people will vote on Election Day
- The number of votes the campaign needs to win
- The volatility of voters in the district
C. Opposition Research (Included component of the VBA deliverable)
Opposition research is an analysis of the strengths and weaknesses of the opponent. Opposition research taps into the retrospective mind process – or estimations made by voters in looking to the past for decisions about their vote in the future.
Opposition and candidate research is essential for developing campaign themes.
D. Polling Information (Yes, we provide polling services)
Polling provides up-to-date information about voter perceptions in an electorate, including:
- Knowledge about a particular issue among voters
- Distribution of issue preference among voters
- Candidate(s) favorable/unfavorable name recognition
- Underlying attitudes about social or political values that make voting decisions
