The Campaign Strategic Management Service is a summary of the five essential elements of any campaign. During one-on-one sessions with you, The Impact Group emphasizes the following points:

Determine which VOTERS to approach

A wise and smart campaign will not reach all the voters in the electorate, but rather will focus on a rule of three:

• Identify your base
• Identify your opposition
• Identify the partisan swing

Create a STRATEGIC MESSAGE to communicate to the voters

Every campaign must develop a theme and present it to the targeted group. The communication style of your campaign will vary among the different voter groups based on what message resonates well with them.

• 10 Steps to Developing your Campaign Message
• Demographic analysis of district
• Competitive analysis
• Write and conduct a strategic poll 
• Analyze and present the results
• Determine message based on voter cues and variables

 RESOURCES assessment

The Impact Group offers an assessment of campaign resources and a strategic resource plan of action for your campaign. The approach includes:

• The essential steps to developing a fundraising plan
• Design and implement fundraising plan
• Fundraising TASKSHEET
• Write strategic fundraising letter
• Campaign budget
• Organizational structure development
• Management of organization action items

TIMING of activities

Timing is critical in campaigns. Since many voters make their voting decisions late in the race, a smart campaign tailors its approach to their likely behavior.

Three phases of voter awareness:

1. Cognition – awareness that a candidate is running for office
2. Affect – the opinion building stage for a voter
3. Evaluation – when the voter makes the final decision

The Impact Group ensures your campaign pushes the right button, for the right voters and at the right time.

TACTICS and IMPLEMENTATION

Tactics are the actual outreach methods of the campaign. The campaign tactics are the means and tools in which to implement the campaign strategy – which is the overall concept. Tactics are a combination of direct and indirect methods that should be implemented to spread the message and raise money.

While The Impact Group creates the strategy and puts the plan to writing, the tactics put the strategy into action in a CAMPAIGN TASKSHEET.

• Design and Implement Campaign Chairmanship Structure
• Campaign Budge
• Campaign TASKSHEET