Online publicity or online public relations involves utilizing the web to effectively promote and drive traffic to a company’s web site. Public relations is no longer limited to the “big three” – TV, radio and print. In fact, the Internet has completely changed the way press releases are used today.

What used to be a narrowly defined process of releases being distributed to the various media outlets and read by a few editors now has become a direct to customer outreach tactic. With the advent of news search engines like Google News and Yahoo! News, both retail consumers and business customers are searching for and finding press releases online.

If you’re not taking advantage of this new online outreach tactic, you should strongly consider it. For a relatively minor investment, your company’s press release can be made available and searchable by every major search engine within minutes of its release. While we encourage search engine optimization of every web site, online publicity uniquely allows you to bypass the typical three to six months delay time for your web site to show up through the “natural” search process.

To find out how to get started, contact us!