Really Simple Syndication (RSS) is an online news feed that gives companies or individuals the ability to keep track of their favorite web sites, podcasts or blogs without visiting each individual site each day to check for new information. Once you set up your personalized RSS feed, it will automatically filter through any new content or updates from the pages or sites you’ve selected directly to you.

Alternatively, you can use RSS to immediately disseminate information that will reach a targeted, niche audience who has subscribed to your information.